Brands that still market through funnels don´t seem to get that AI I has become an engagement fabric, and that is why acquisition metrics are meaningless without retention.
Traditional funnels no longer reflect how customers actually experience brands. The future of GTM leadership is no longer about orchestrating isolated functions, it’s about architecting connected experiences.
Sustainable growth comes from building an interconnected Experience Net, where every touchpoint, team, and interaction work together to create loyalty and momentum.
Want to learn more?
Read all about it on Alex Pompei´s article published by Ad World News.
